ARCEAU - Market Approach

Market preparation
	We start with a free consultation to discuss your situation. After determining if your objectives are clear and attainable and if your company is ready for an export project, we hwlp you prepare your offer and select a strategy. This phase can include the following tasks: Export audit (Evaluate your company readiness for the US market) Define and prioritize your objectives Getting familiar with your products Define the product line Research legal and customs regulations Review of your collateral documents (print catalog, website) Define your target market and distribution methods (market segments, regions) Identify your needs, logistical suppliers and costs (transport, legal, customs, warehousing, distribution) Inital look at relevant trade shows Setup your price list (in US$, FOB) and sales terms
Studies
	Studies are essential when a company wants to launch a brand rather than just a product. They help executives gain a realistic overview of the field conditions and opportunities and to formulate a viable strategy. Market study: Product - Market segment - Vertical market This type of study is mostly qualitative with some specific numbers for support (mostly market prices). The issued surveyed are: Barriers to access (regulations, tariffs,local buying patterns, openness of distribution circuits, transparency) Market evaluation ( Size, demand for your type of products, potential, trends, customer definition, type of demand) Competitive study: If you already have a good general knowledge of the market, we help you understand the competitive landscape. Target and visit of retail stores Collect documentation Meet and talk with retail operators Collect prices Observe and analyse the competitive environment Report and recommend a competitive strategy
Product /Market tests
	Is your offer adapted to your target market? Our network of professional contacts, agents, distributors, buyers and retailers allows us to quickly and inexpensively assess the potential of your products. If the opportunitylooks promising, the test can be followed by a prospecting mission done by your company's executive or by Arceau.